Visual merchandising in retail

For a long time now, local stores have no longer been about enticing customers to buy with teaser offers or colorful displays. They simply want to experience more and are happy to come back. That’s why visual merchandising is so important.

Shopping is about experiencing something that goes far beyond offers and service. Customers want to be reminded of the mobile shopping experience, where they can find everything in a practical format in a matter of seconds, add it to their shopping cart in just a few steps, and pay for it. When shopping locally, it is also important that what is needed is there and that if something is missing, it can be easily reserved online. So there has to be a connection between shopping on the go and shopping from just about anywhere.

Flexibility in visual merchandising

Tomorrow’s shopping should be flexible. However, this basic principle does not only apply to the product range, but also to the way it is presented. Illuminated displays, changing highlights, a spacious waiting and changing area, and an appealing look for the entire sales floor are just some of the countless ways to really “pimp” your own store. The special thing about it: Depending on the individual offer, the store design should also be able to adapt. Changing lighting effects and screens that always present the latest trends and offers are easy to install and visually quick to transform. Shelves and counters can also be easily moved, and so it already helps to regularly change something around so that the customer feels comfortable and addressed with all his needs.

Celebrate the influencer style

It’s hard to imagine the online world without influencers. They show what will be worn tomorrow, what will be on the table, and where the coolest hotspots are. That’s why it’s important to get them on board and enter into appropriate contracts to promote your own store in the best possible way. And where the customers may already be there, it must of course continue with the latest technologies. Digital checkout systems that can be used either at terminals or via one’s own smartphone are some of the many ways to make sales easier and at the same time tie in with the needs of the modern age. This makes shopping faster, more flexible and possible without additional personnel. How practical!

Store in store concepts can help

It takes courage and drive to implement a new concept in familiar stores. But it can also be worthwhile, simply because a completely different clientele is addressed. We are talking about the shop-in-shop principle. For example, if you run a sports store, you could get a caterer on board who runs a juice bar with fresh smoothies, for example. It is important that both concepts harmonize. For example, a delicatessen or a wine store would be a perfect match for a high-end restaurant, where the latest delicacies can be packed away for home. The chances are also good here that the two concepts will complement each other perfectly, the store rent will be significantly reduced for one alone, and new customers will also be attracted.

Multisensory delights in visual merchandising

Among all the many ideas, multisensory technology is of particular importance. But what does this mean? Basically, it’s about enjoying or being addressed with all the senses. This helps the customer to decide in favor of a product or service. In addition to sight, i.e. the design of the sales area, music or other sounds can also underline the mood. Special scenting machines can even be used to simulate fresh forest scents or a gentle sea breeze. As long as it fits the product and the brand, this is definitely a good direction to go in.

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